Local Selling Tips | CENTURY 21

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Tips for Home Sellers

1. Price your home aggressively

Setting the right price for your home is the single most

important decision you will make when you decide to sell.

Go too high and you risk turning off every buyer in the

marketplace, go too low and you leave money on the table.

One simple but powerful technique for pricing your home

aggressively is to spend the day looking at your competitors'

homes. By doing so you will be seeing the world through

the buyers' eyes. Be tough and honest with yourself.

Compared to the competition what would be a price that

would position your home as the best value proposition for

buyers in your marketplace?

2. Hire an aggressive listing agent

Not all listing agents are created equal. To find an

aggressive full time agent, take the time to research

the market, talk to friends, neighbors, and colleagues about

who they recommend, and interview multiple agents before

making a hiring decision. Don’t hire an agent just because

they tell you what you want to hear. Make sure your agent

gives you a true picture about values in your marketplace,

even if you don’t want to hear it. In addition, be sure to come

to an agreement about a specific, documented marketing

plan before signing a long term listing agreement.

3. Stage the home & use curb appeal

Buyers won't pull the trigger unless they become emotionally

invested in your home. To help build a stronger first impression,

start from the outside first by working hard to improve your

home's curb appeal. Remove the weeds, plant fresh flowers

and spruce up your exterior paint if needed. Next move

inside and stage each space by creating a focal point and

a story for each room. A set dining table, a book by the bed,

or a game in the kids room are all simple examples of staging.

4. Offer incentives & pre-paids

A buyer who has narrowed their search down to two or

three top choices may need a little push to motivate

them to take action. To encourage buyers, many sellers

offer incentives like buying the interest rate down on the

purchaser's loan, paying for closing costs, inspections,

or repairs, or providing allowances or credits for home

upgrades after closing. In addition, many sellers prepay

for services like internet services for a year, taxes,

homeowners association dues, or even golf

club memberships.

5. Get pre-inspections

Many sellers do pre-inspections of the home to provide

buyers with a clear whole home inspection or pest

and dry rot inspection. (A word of caution: anything

discovered during a pre-inspection will likely need to

be disclosed whether you fix the issue or not).

It’s often easier and cheaper to do needed repairs in

advance than trying to negotiate them later with

an emotional buyer.


Member of:
CENTURY 21 Group One

Claremore, OK   -  918.341.7150